2015-2016 Innovations in Graduate Education RFP

Media-Based Recruitment Efforts

Through the Innovations in Graduate Education program, the Graduate School supports the promotion of excellence, innovation, and diversity in graduate education while developing best practices in graduate education. An ongoing priority at the Graduate School is to support departmental efforts in the recruitment and retention of excellent graduate students, including those from diverse backgrounds.

We request proposals from graduate programs that seek to innovate a particular aspect of graduate student recruitment and retention through media-based efforts. Proposals developed across departments are also encouraged.

In recognition of the budgetary challenges faced by many departments with regard to recruitment and retention as well as the accessibility of media technologies, the Graduate School is seeking proposals that will utilize current technologies and/or campus resources. The Graduate School has partnered with UO Libraries and encourages departments to work with the Center for Media and Educational Technologies (CMET) to develop media-based recruitment & retention practices and tools. CMET provides the University community with classroom technology, educational video support, and interactive media development for teaching/learning, research, public service, and outreach. While we encourage partnering with CMET, all proposals that fall within the four categories listed below will be considered.

1. College/Department Webinar Series

Webinars can be used by department faculty and staff to interact with prospective students across the world without causing financial hardship on the department or prospective student. UO Libraries can assist departments in hosting remote webinar series that allow up to 200 people to connect simultaneously and include video, chat, and voice interaction. The format of a webinar series will vary by proposal but might include a month-long series of weekly, remotely hosted lecture/Q&A events to be held during relevant recruitment cycles, and/or event recording and streaming.

Proposals in this category should include a communications plan that outlines how departments will promote the event utilizing recruitment/admission staff, IT support, webmasters, or communication professionals.

2. Video Production

Videos are a dynamic and efficient way to target prospective students, communicate department-specific information, and provide a visual picture of the department and university. CMET can assist departments in development and creation of short promotional videos (approx. 2 – 3 minutes is the recommended length) aimed at recruiting promising graduate students. CMET’s services are inclusive and include access to videographers, directors, artists, producers, equipment, studio space, shooting, and editing. For more information, see: http://library.uoregon.edu/cmet/itv/index.html

3. Technology Workshops & Training on Demand

Investing in technical training for faculty and staff allows departments to utilize up-to-date recruitment technologies, adds to their portfolio of recruitment tools, and builds skills that meet long-term recruitment and retention goals. CMET offers customized, on demand workshops to meet the technology training needs of the UO community, including faculty and staff. Departments can request workshops specific to their recruitment and retention needs. This might include staff technical training for online videoconferencing, website usability consultation and redesign, or video production. More information can be found here: http://library.uoregon.edu/cmet/consulting/workshops/index.html

4. Additional Media-Based Recruitment & Retention Ideas

The categories above are not exhaustive of the possibilities available to departments for utilizing media-based technologies in recruitment and retention. If you have altogether different ideas, we welcome your submission.

Application Process

Proposals that include use of CMET’s resources will require consultation with CMET before submission. We will also be hosting a Q&A session with CMET on February 19, 2015 from 2:00 to 3:00 pm in Studio A, Knight Library 36 for those interested in receiving advice on proposals. Contact Andre Chinn at achinn@uoregon.edu to set up an individual consultation.

All proposals should identify the evaluation components that will be used to assess the success of proposed program and may include: viewer/participant surveys, referral rates, web analytics, attendee to accept ratios, etc.

Interested parties should submit a proposal of no more than four pages that includes the following information:

  • Application cover sheet with relevant signatures;
  • Description of, rationale for, and timeline of the proposed activities;
  • Outline of evaluation components for program assessment;
  • Budget and budget narrative, detailing how the requested financial support will be used; and
  • Discussion of how the activities could or will be continued beyond the Graduate School funding period.

Submit proposals compiled into one single PDF by April 6, 2015 to Marcia Walker at marcia@uoregon.edu. Subject line should read: Innovations in Grad Ed Proposal (DEPT NAME).

Decision and Funding

This year, up to eight awards of up to $2,500 will be awarded across the four focus areas. Preference will be given to proposals that focus on retention and recruitment and retention of students from underrepresented and diverse backgrounds.

A committee drawn from the Graduate School, the Graduate Council, and CMET will select the finalists from among the submissions. Awardees will be notified by May 4, 2015. Award funds will be distributed in Summer 2015.

Because another of our priorities is to foster the sharing of innovative ideas across graduate programs, the award recipients will:

  • Share their media-based recruitment and retention strategies with the Graduate School and Directors of Graduate Studies and Graduate Coordinators/Secretaries during the spring 2016 meeting. We will work with you to select a date that best fits your timeline.
  • Provide a short written description of the project/activity for sharing on the Graduate School website.
  • Within one year of project implementation, provide the Graduate School with an evaluation of the efficacy of the project and an update regarding plans to continue, modify, or discontinue.

Questions: If you would like to discuss the suitability of your proposal for funding under these guidelines or other questions, contact Cortney McIntyre, Admissions & Recruitment Manager, before the deadline.

Copyright © 2011-2017 University of Oregon. All rights Reserved. Eugene Oregon 97403.

UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Affirmative Action and Equal Opportunity, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.