Human Physiology graduate Brad Wilkins returns to the UO for DASP

Brad Wilkins, DASP

Human Physiology graduate Dr. Wilkins has over 20 years of experience in exercise and sport physiology research, with a decade of experience translating and applying insights gleaned from scientific research to product innovation and business strategy. He has a unique perspective; integrating what he has learned from experience as an academic scientist, educator, innovator, industry scientist, and business leader.As an accomplished scientist at Nike, Dr. Wilkins held a number of scientific and business leadership positions. Brad founded the Nike+ Sport Performance Laboratory, translating innovative science at the forefront of wearable digital technology development. During this time, Brad led a diverse team of scientists and algorithm engineers to develop impactful data driven solutions, using hardware and data platforms, to understand and improve human performance and health.As Director of the Next Generation Research Team, Brad led the team exploring the bleeding edge of sport product research and development. Most recently, Dr. Wilkins led a creative and integrated strategy to attempt one of the greatest endeavors in human endurance performance; Nike’s Breaking2 project.Dr Wilkins presented his talk; "Defining the rules, breaking expectations, and other questionable science career decisions", to the Oregon community on Friday, January 25th. 

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