Advertising and Brand Responsibility: MA, MS

Program Information

PROGRAM NAME

Advertising and Brand Responsibility


PROGRAM LEVEL

Master of Arts (MA), Master of Science (MS)


COLLEGE/SCHOOL AFFILIATION

School of Journalism and Communication




FINAL DEADLINE

Fall Term: February 15

This program may accept applications after the posted deadline on a space-available basis. Refer to the program’s website for more details.


CAMPUS

Eugene


Program Description

The School of Journalism and Communications' advertising master's program welcomes graduate students who are interested in making the world a better place. Graduate students in advertising want to raise the bar for brand communication.

Our students want to work with for an organization that's committed to finding solutions to the world's pressing problems.

In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity.

You’ll also learn how to:

  • Define brand responsibility
  • Analyze consumer concerns about societal issues
  • Design effective brand responsibility strategies and campaigns
  • Recognize brands’ responsibilities to society beyond economics
  • Develop solutions that use critical, conceptual, and creative approaches

Program Information Faculty


Application at a Glance

You apply for admission through your program. Detailed instructions are available on the program’s website.

UO Application Requirements

Program-Specific Application Requirements

Required

  • Letters of Recommendation
  • Personal Statement
  • Portfolio
  • Resume or CV

Optional

  • GRE (UO Institution Code: 4846)

Not Required

  • GMAT

Apply Through Department