Advertising and Brand Responsibility, MA

Program Description

The School of Journalism and Communication's advertising master's program welcomes graduate students who are interested in making the world a better place. Graduate students in advertising want to raise the bar for brand communication. Our students want to work for an organization that's committed to finding solutions to the world's pressing problems.

In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:

Define brand responsibility
Analyze consumer concerns about societal issues
Design effective brand responsibility strategies and campaigns
Recognize brands’ responsibilities to society beyond economics
Develop solutions that use critical, conceptual, and creative approaches

Application at a Glance

Detailed instructions are available on the program’s website. The following are required for your application:

Program-Specific Application Requirements:

Meet the Faculty

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Visit the Website

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School of Journalism and Communication

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Campus: Eugene

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Fall 2024
Priority Deadline -  November 15, 2023
Final Deadline - September 01, 2024 

Applications must be submitted and paid for by 11:59 PM Pacific Time on the specified deadline date to be considered eligible.

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This program may accept applications after the posted deadline on a space-available basis. Refer to the program’s website for more details.